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Improve Your Website’s Design

Posted on 12/23/2014 in Design by

If website owners want prospect customers to stay at their website longer and purchase products or acquire services, they need a website that is easy to use and navigate. Follow these techniques to improve any current website. No website is too small or too irrelevant, whether you’re selling homemade accessories or in the business of cleaning out storm drainage, these tips can be applied nonetheless:

1. Create a professional logo for the website and link it to the homepage. The logo’s location inside the webpage is important and could have an impact on the site’s overall look. The best option is to use images for the logo with high resolution, position it in the upper left corner and link it to the homepage for easy navigation.

2. Use simple navigation techniques that most people are acquainted to. Pages should be placed on a horizontal bar at the top part of the page and other links should be put at the sidebar. Anything confusing will make visitors to exit the page rather than waste time figuring the layout. Remember to put important information at the top and anything less important should be at the bottom for less confusion.

3. Make the website clutter-free. Too much images and animated gifs will draw away the customer’s focus from the most important part, the websites content. A human brain usually stops processing information when faced with too many options. Though content are important, website owners should limit the paragraphs length and keep it to 5 or 6 sentences long.

4. Give emphasis to every content and images by putting spaces in between them. It will also give the visitors some breathing room and absorb everything about the website. White space is great to keep their focus on the contents and avoid too much visual competition.

5. Using neutral colors on the website will give off a simple yet elegant look. It is also advisable to use color palettes that match the websites logo so everything looks consistent.

6. Hire professionals to take photographs to be used on the website. Professional looking photographs will also give the customers the impression that the company is professional. Purchase professional stock images which correspond to the websites content. Using images that are not related to the content is far worse than having no images at all.

7. Use fonts that are easy to read. Take into consideration the different devices the website will be viewed on.

Important Elements To Consider In Web Design

Posted on 07/29/2016 in Advice, Design by


Having a web site for a product or service is an important investment for any business. A web site is a means to showcase the products and services being sold and offered by any business. There are countless reasons to approach a professional in web site design. These experts know the field all too well. They know what works and what does not. They have a lot of experience in building web sites that meet the needs of businesses. Even though most of the business owners are inexperienced and not technically knowledgeable of the runs of web sites, it is still best to be well-acquainted with what works.

Before a business owner approaches a Perth web designer for services, it is extremely helpful for them to have a clear vision of how their web site should look upon completion. Research should be done to know the elements that need to be taken into account when having a web site designed. This way the business owner and the designer are in agreement to what needs to be achieved.

Of course, functionality is part of any web site design. The pages should load, and the images should be displayed and aligned correctly. Nowadays, it is also important for sites to be responsive, and that they can be displayed in browsers of computers and smaller devices such as tablets and mobile phones.

Aside from functionality, there are also these elements to consider.

Navigation should be simple enough for a user to understand. The web site should add information about where the user is on the site or the page. There should also be links to go back to the home page and other links to get to other pages in the site.

In relation to navigation, spacing should also be considered. The web site should not look cramped. Sections should be well organized through proper spacing.

An About Us page should be added. This page can contain a short description of what the business is and what is does. It can contain the history of the business, testimonials and other stories. This page should be unique. Adding a photo gallery might be helpful.

A Contact Us page should be added. This is a way for users to contact the business. A contact form, phone numbers, a location map and operating days or hours should be added. It is also helpful to add contact information on all the pages placing it in the footers.

A Search capability should also be added. The concept is simple here. It allows users to get to the information right away. A search box can be added anywhere in the page but is usually in the top right.

Aside from these, there are also other elements that are important like adding a sign up section, informational footers, unique buttons, great images and using good fonts.

These elements can really make a web site stand out. Make sure the Perth web designer applies them.

Important Elements That Website Design Can’t Do Without

Posted on 07/27/2016 in Advice, Content Advise by


Website designers have different creative plans when it comes to building a website but there are common elements that every website should include so that it can used with ease and efficiency. Since the goal of every website is create an online impression, it is very important to use several tools to make the site simple and user-friendly.

1. Simple navigation makes a website easy to identify and use. Items in the navigational menus should be kept to a minimum so that users will not be overwhelmed. Users are more likely to interact longer with a site when navigation is consistent in giving directions.

2. Space is very important in web design because it dictates everything from flow to readability. When you want to create a focal point for the user, make sure that the image or text is surrounded by white space to look larger and easily readable. Space is not always white; it can refer to lack of elements or a background color or texture.

3. “About us” page tells users who are you are and what the site is about. If you think users do not click on the “About us” button on the navigation menu, you are wrong. Users are interested to know more information which means keeping the page simple and concise.

4. Contact information can appear on the header or in the main navigation menu; both options work well depending on design. You can also create a Contact us page with expanded information to add legitimacy to the site.

5. Call to action is the gateway to make a sale, to generate a lead or to gather contact information. Use the right tools like color, contrast and space so that users will click on the call to action button. A signup form in proper size can be displayed prominently so that it can be quickly filled out.

Many businesses today are web-based because they make purchasing a lot easier. For example, if you are searching for Double Basin Travertine Top Vanities, you can easily access sites that focus on the latest in design and luxury to satisfy your bathroom vanity requirements.

How Important Is Color In Website And Packaging Design?

Posted on 06/01/2016 in Design by

How Important Is Color In Website And Packaging Design

Choosing the right color combination is one of the more important aspects of website design because it can generate either acceptance or rejection from the target audience. According to psychologists, people are susceptible to color to a certain degree and the right color choice can generate a positive impact from viewer. If the visitor appreciates what is seen on the website, it is very likely that he will stay longer to view the other pages until he eventually takes action.

Similarly, the right choice of color also plays a very big role in packaging design because it can translate into different emotions. Color preferences in website design have changed through the years and so with packaging design. In the past decades, pink was predominantly used for girls while blue was the most obvious choice for boys. This is significantly true particularly when packaging personal care products but with age and maturity, color choices have certainly evolved. Now, there is a wide spectrum of colors that appeal particularly to different sexes.

One of the safest colors that designers often use is black especially for premium products. In website design, black is predominantly used for photography and art sites. It is important though to consider that each and every product is unique and consumers should be encouraged to look beyond color. On the other hand, red is considered as an attractive and powerful color that can gain a positive impression for products that are meant for children. Red can invoke emotion that is why it is the color predominantly used to induce a visitor to take action.

When choosing color combination for website or packaging design, the use of too many colors must be avoided. Simplicity can make a big statement which means that the use of colors should be kept to a minimum. Whatever your choices, make sure not to use a rainbow of colors in your design.

PaperMart.com encourages its customers to be more unique with their choice of packaging design that is why the company is offering custom print packaging. An eye-catching gift box can easily be created using different fonts, colors, shapes and textures to make a product look more unique.

A Guide To Hiring A Good Mobile App Developer

Posted on 04/08/2016 in Advice by


The mobile market is becoming a formidable force in the world of business. Many people are now preferring to shop online using their mobile devices and because of this, a lot of businesses are now also focusing on delivering theirs services and products through the mobile market.

If you are thinking about this as well, you should know that in mobile marketing, you would need to have a mobile website or just a responsive website that is able to adapt to whatever device it is being viewed from, QR codes, and mobile apps.

Mobile apps, in particular, do not only benefit the business but the customers as well. For businesses, having a mobile app is good for building good relationships with customers. It helps build loyalty, visibility and accessibility. It is also good for enforcing your brand. For the customer, a mobile app means easy access to your inventory, your contact information, your location and QR codes. Mobile apps would also help them be updated with all the latest developments and offerings of the company.

If you want a mobile app for your business you would have to find a competent and highly skilled mobile app developer. Here’s a step-by-step guide to finding a good mobile developer.

  1. When you are looking for a development company, look for one who’s not only interested in the app programming Thailand and development, but who would also provide creative input in your business based on their experiences with many other clients.
  2. Make sure to assess their portfolio very carefully. Don’t just look at the beauty and the appeal of the apps that they have developed. Take into account user interaction and experience.
  3. Ask the company if they are willing to give you client references. This is important so that you would be able to get firsthand feedback from their previous clients.
  4. Relationships are important that is why you should choose a development company that you are willing to build a relationship with because chances are that you would still need them to maintain the apps and even add improvements to it in the future.
  5. Don’t fall prey into the price trap. Just because a company offers you a lower price than most doesn’t mean they can conduct an efficient job.

Principles Of An Effective Web Design

Posted on 01/19/2016 in Business, Design, Marketing by


The success or the failure of a website can be attributed to its usability and utility and not certainly on its visual design. Since the visitor of the web page is the one who clicks on the mouse and therefore makes the decision on what to do when in the website, many web developers have created websites which have user-centric designs. Such designs have become a very standard approach for profit-oriented and successful web design.

Principles of effective Designs of Websites

In order to effectively use the principles, one has to understand first how users interact with the websites, how their minds work and what the basic patterns are when it comes to the behavior of users.

How do website users think? Basically, the habits of users on the web are not really different from the habit of customers when inside shopping malls. The visitors first glance at every new page, scan through the text and then click on the link which catches their attention first or something that resembles what they are looking for. In fact, visitors do not look at some part of the web page. The users also appreciate credibility and quality.  If the web page provides the users with content that has high quality, they will be willing to compromise the content along with the advertisements displayed and the design of the website. This is the reason why websites which are not really well designed compared but has high quality content gain more traffic over the years. Content is king when it comes to website design.

Another thing to keep in mind is that users do not read, they scan through the web page. Analyzing a web-page, the users search for some fixed points or for an anchor which will guide them on what the content of the web page is. The web users are impatient and they insist that they be instantly gratified. If the website is not able to meet the expectations of the users, the designer fails to get his job done and the company will lose money. Whether you are creating a website that promotes tulle material or for educational purposes, you have to keep these principles in mind.

The Website Design Golden Rules

Posted on 12/27/2015 in Design by

The Website Design Golden Rules

You may have read a lot of rules and principles about web design and at some point may have been confused. Here are some of the more precise and simplified instructions for you to follow.

  • Keep in mind that content is king. If you have website which is beautifully designed but is more than an empty shell without great content then do not expect your website to do well. A great website has both great design as well as content. You need to ensure therefore that every page has original and unique contents in them that make them worthwhile to visit.
  • Make sure that you write your own code. Whether you write your code from PHP or HTML, something that you do yourself will still be the best choice. If you build your website from prewritten scripts and templates then you will be clueless if ever something will go wrong. If on the other hand you code your own pages, you surely have full control on how it will look and act.
  • Simple is beautiful. If you put in too much in every page, it would definitely create confusion. Visitors will get frustrated when they scan through rows of images and links in finding what they are looking for. If you keep your pages simple, the website that you have will be much easier to use.
  • The navigation system should be intuitive. There certainly are quite a few things that are much more frustrating than being able to locate certain content on a website. The web pages should be organized well with a great design so that the visitors will be able to browse easily on the different sections in your website.
  • Being consistent is the key. Visitors should not feel like they are visiting another website every time they will open a new page on your website. If you are consistent with every web page design then navigation will be much easier.

If you are not confident with your web design skills, you can contact the help of professionals like www.perth-web-design.com.au/perth-web-design-services/web-design/.

Important Elements of a Business Website

Posted on 10/18/2015 in Business, Design by


More and more people are using the internet to search for information and the first impression of a website determines whether it is favorable or unfavorable. According to the results of a study made by Missouri University of Science and Technology, it only takes about 2.6 seconds from the time that a page loads for an individual’s eyes to focus on a specific element on the web page. From the perspective of design, what the visitors are looking at must be good.

Data from a web hosting platform Web.com backs up the claims that first impressions are very important because at least 56% of consumers are more likely to purchase from a business that meets their expectations. The website sections that draw the most attention in order of importance are the logo, main navigation menu, search box, social media icons, main image, written content and the bottom of the page.

A website that has user friendly navigation and is well laid out is more effective than a cluttered website that is overloaded with information. It is suggested to limit the top-level navigation menu to five clearly labeled tabs with related pages properly organized under the tabs. In order for visitors to quickly find what they are looking for, site search should be placed at the top-right corner of the website.

In majority of websites, 5 to 10 pages should be enough. There must be easy access to contact information at the top of the homepage so that the visitor can easily find the contact number and address of your business. A good strategy is to include a contact form that is accessible through the main navigation menu.

Since most consumers are increasingly using their mobile gadgets for search it is important for the website to be accessible to different platforms. When a website is mobile optimized consumers can enjoy the same experience when browsing your site through a desktop or mobile phone. One example of a website that delivers a good experience is www.PlatinumHairExtensionsLeicester.co.uk. The web designer has made sure that individuals looking for human hair extensions will be able to access the site easily to check the information provided before making an informed decision.