• Building Homes In Tough Locations

    A builder religiously creates homes and commercial spaces in order to rake in money. With the increase of demand for

  • How To Improve Your Web Design

    Ever wonder how other websites look fabulous and trendy? Get updated and know these simple tips to improve your web

  • Trends In Website Design

    It is now 2015. Another year has come. The trends of 2014 are way behind us. What would we expect

  • Web Designing And Packaging Ideas

    One of the market strategies employed by business savvy people is creating a good packaging for their products. Packaging refers

Why Invest In Skin Designer Software?

Posted on 08/11/2015 in Design, Software by


There are now many options for custom skin printing software tools but the big question is: Is it important to invest? If you are looking into business of designing laptop and mobile skins then this software are very important since they make the task easier and features are high quality. Since mobile phones evolve every month and various designs and sizes are available in the market, there is not much option when it comes to buying readily made skins. More and more users prefer custom designs with the perfect fit for their device. Aside from these, many users prefer to create their own designs with their preference given utmost importance. This is why online skin printing software is important. It gives customers the option to make their own skins with easy to use software and packed with quality features.

If you have a printing business then investing in a skin designer tool is a good option since most of these tools are now responsive and qualitative. Many features are also included in most of the design software such as flexibility, can be used in various browsers across devices, responsive design which makes it viewable for mobile users and can be integrated into existing e-commerce sites.

There are many reasons why a business should invest in custom skin design software as listed below as well as qualities of a good skin printing tool:

– It will not only benefit the business itself but will also give clients an option. This will attract more users especially those who are into designs and arts. It will give them a venue to release their talents and create something they would use. The can create their own skins with easy to use software.

– Pick a designer tool that will suit your business best and could help the company into achieving success.

– Pick skin designer software that uses the latest technology in order to create high quality outcomes.

– The skin designer tool should also be integrated with the business’ shopping cart in order to give users the security that their transactions are safe.

– The tool must also have a responsive feature so that it will be able to reach customers who use different types of browsers.

– It should also be flexible to give users the freedom to play and customize however they want without limiting their imaginations.

Revisiting The History Of Websites And Web Designing

Posted on 08/03/2015 in Design by

If you visit UglyChristmasSweater.com you will find an array of ugly sweaters, perfect for wearing during the holidays. UglyChristmasSweater.com is just one of the hundreds of online retailers of ugly Christmas sweaters. For the past decade, this business has been booming and those who took advantage of the craze are reportedly profiting huge amount of money.

With the competition getting stronger, businesses are now devising ways on how to get ahead of the rest of the pack. Different strategies are employed and one of the most effective ways of announcing your company to the public is through online marketing. Getting your presence online increases your likelihood of being found by your target market. You also need to ensure that your website launched online is one that is uniquely designed, one that would spark the curiosity of your audience and would keep them in your website. In order appreciate the importance of websites and designing these, you need to take a look back at its history.

1988 until 2001

As most would argue, web design has a recent history. However, you can link its evolvement to other relevant fields like graphic design. Designing websites can also be seen from a technical or technological viewpoint. It is very evident that this new technology is already a part of people’s lives. Today, it is quite difficult to imagine the online world without the presence of animated graphics, cool background designs, music and different type of typography.

Start of Web and web design

It all started in the year 1989 at CERN. Tim Berners-Lee proposed in creating a global hypertext project. This later became widely known as the World Wide Web. It was during the years 1991 to 1993 that the World Wide Web was officially born. Text only pages are viewed with the use of line-mode browsers. To enhance the browser, Eric Bina and Marc Andreessen developed the Mosaic browser in 1993. During those times, the browsers were heavily texted and there were no graphical elements like sounds and images. The Mosaic browser was able to break this stigma. In 1994, Andreessen formed the Communications Corp. which later became celebrated worldwide as the Netscape Communications. Netscape made its own HTML tags without relying to the usual standard processes.

Making Your Website An Effective Marketing Tool

Posted on 08/01/2015 in Business, Marketing by


Burglary and intrusion cases have pushed some people to consider installation of Security Cameras in their respective homes. Most industries that market this kind of home security system do so through the most accessible way in this age of technological advancement – an effective website.

In order to ensure that the purpose of your website, in this case, market to people the convenience of using security cameras or probably other kinds of home security gadgets, it is important to take note of the following in creating your website:

Prioritize website’s content

A website advertising the use of security camera system should be able to explain key information. While making use of this security system may cost people a lot of money, be able to explain very well what would make the investment in such worth all the cost. One can present statistical facts on burglary cases that have happened in the previous years or maybe even at present. You can consider the content an effective one when potential customers are able to make themselves believe that the investment in such is a good decision as the worst scenarios such as burglary or property damage could cost them a lot more. Thinking very well of the content of the website by reminding yourself of its main purpose is always the top determinant of its success.

Offer online discounts

As mentioned earlier in this blog, installation as well as maintenance of a security camera may cost a lot. It’s a very common technique for business owners advertising online to give out discounts for customers leading them to promote to their relatives or friends the particular business where they got a great deal.

Keep branding consistent

Adding to iHome Alarm Systems’ appeal is its creative and memorable logo. Apart from making your business appear professional, it’s very likely to stand out with an outstanding logo as it creates an identity for itself. Branding is also done by thinking of a great tagline just like Blue Ridge’s: ‘We don’t sell systems, we create security solutions’. A well thought tagline is too catchy to be forgotten easily and leaves a good impression of the product or service in the minds of interested customers.

The Unstoppable Rise Of The Real Estate Industry

Posted on 07/31/2015 in Design, SEO by


When you invest with HomeUnion investment properties, you are guaranteed to have a well secured investment. According to market experts, the real estate industry will continue to strengthen its solid footing in the market. Companies that are in this industry rent, buy, lease real estate, and manage commercial, industrial and residential properties.

Today, there is a very high demand for real estate properties. This demand is being driven by growth in population, employment rates, personal income, access to capital and interest rates. The profitability of real estate companies is dependent upon the value of the properties and the corresponding demand. Both of these conditions are heavily impacted by the volatile economic conditions. Real estate ventures also rely deeply on the supply of investment capital. Large companies are at an advantage in that they have a wide supply of financial resources and their geographic reach is also very broad. Small companies on the other hand can compete with large companies by focusing on regional or local markets.

In order to be competitive, companies are now making their presence known in the online world. In a sophisticated world, you cannot do away with internet. As a businessman, you need to learn the online strategy that is applicable to your venture. As a start, it is important to know the basic website design principles and techniques which are as follows:

– Visual hierarchy. This is one of the more important principles behind an excellent web design. Visual hierarchy refers to the order wherein the human eye will perceive what it sees. You need to rank the different elements on your website depending on the objective of your website.

– Hick’s law. This law states that in every additional choice, the time required for decision making increases. The more options that you give a user when using the website, it will be more difficult to choose. In order for you to provide a more enjoyable experience to your clients, you need to eliminate choices. In making an effective web design, the process of elimination of distracting options is a continuous process throughout the entire web design process.

How To Design A Website For Beginners

Posted on 07/29/2015 in Beginners, Design by

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Do you want to design a website like Ribbons.com but don’t have the necessary skills and knowledge to do so? Do not fret. Website design can be quite tough especially for beginners, but it doesn’t mean that it is impossible to do. Every designer would have to start from somewhere and if you truly want to grow and develop into an expert web designer, you would need to start with the basics.

1. It’s all about WordPress.
WordPress is no doubt the most popular web building platform in today’s time and age. What makes WordPress a formidable web building entity is that there is no required experience for you to use it. The concept for WordPress is basically like picking a theme design, add text and then go live.
That’s how easy WordPress is. Furthermore, WordPress is regularly updating their services to improve user and website experience.

2. Cleanliness and Orderliness.
You would probably want to design a website that is filled with colors and cool design. Unfortunately, this trend is already outdated. Right now, cleanliness and orderliness rule the world of web design. People now prefer to look for clean websites that are easy to read and understand. People value the usability rather than the appearance. Clean designs would also help enhance the loading speed of your website.

3. Easy Navigation.

Navigation can often become the biggest challenge for visitors. Websites that are difficult to navigate are not exactly good for the experience. That is why you should only choose simple navigating options for your website.

4. Bigger Fonts.
Make sure to use bigger fonts because they are easier to read. Also, white spaces can also enhance the readability of your website’s contents.

5. Responsive Design.
Responsive design is now a popular trend in web design. Responsive design means that your website can adapt and be accessed via many different platforms. With the rising number of mobile users, this is a must.

6. Think Wise
You do not need to spend a huge wad of cash when designing a website. This is only applicable when you want a highly customized website. Know that the only thing that you should be paying for is the domain.

Things You Shouldn’t Forget For Your Web Design

Posted on 06/04/2015 in Design by


The design of the site along with color and fonts, the scripts, the animations – all of them are something that you should have been able to keep in check when you’re in the web designing process. In this prospect, you’ll definitely be stunned when you visit brony.com. This was the link I was first oriented to when I entered their site while searching for a ‘my little pony hoodies’, however, you could definitely look at other parts of their site as well. They have all kept everything in check and managed to tone it down to a simple yet very appealing look. This feat is no easy task, however, there might be things that you might have forgotten to check with your website. Though not major, it will extremely affect your website’s overall impression. Here are some of the elements in a site that you might have overlooked.

1. The Pictures
Images in your website are crucial especially if you’re selling some products of yours. This is something you should consider investing some real money. Don’t just put any image on your whim. Make sure they’re high quality and that they can attract customers by how they show the products you’re selling. A great set of image will give your customers, a great impression on your products.

2. Logo
This is also something that you should put effort in. A logo is something that would represent your brand and site. It shouldn’t be dealt with by just putting a pre-made font then putting it on the upper portion of the site. This should be something that you or a professional logo designer made.

3. Spaces
Spaces are important elements of your website. Contents that are too cramped will give a bad impression on someone especially if the contents are articles without listings and just continues like it has no end. When you enter the brony.com site, you’ll be able to see immediately that their site has certain spaces that makes it look more refreshing. Believe it or not, this affects greatly on whether your customers stay at your site or not.

4. Division
Whether it’s the column design or how many products are in a single web page, you should mind the division within your website. Too much product in a single web page will mean that your customer should scroll for quite some time before being able to go to the second batch. This puts a strain on them and you might find them leaving just because of this.

These four things are great aspect of a site. Just like how brony has made people buy their my little pony hoodies, pajamas, accessories etc., you may definitely find yourself selling off when you make the right moves for you website.

Web Design 101: Mistakes That You Should Avoid In Web Design

Posted on 05/27/2015 in Business, Design by

Web Design Mistakes

It is always important that you properly present your website to a visitor in an appealing way so that the visitor doesn’t get the wrong vibe from it. If your website is confusing or unappealing, it will likely be the last time that a user might visit you. Proper web design is the key to presenting your website appealingly to a user. You can hire a professional a web design and SEO company Australia to help you create a presentable website or you can opt to design the website yourself. Either way, you should know that there are some features that you should avoid because they tend to pose the most inconvenience to the user.

1. Unclear Content

If a visitor enters your website, then in matter of seconds, he or she should be able to understand the purpose of your website. Do not make the homepage too confusing or too misleading because the visitor would undoubtedly leave without any notice. Observe cleanliness and simple texts.

2. Graphics that are too Complicated

Of course you would want your website to have flashy images and design or even a horde of cool animations but you should know that by adding graphics such as these would often lead to disorganization and clutter. It may not be too pleasant to look at after all and you would be betraying your purpose.

3. Spelling and Grammar Errors

Errors would make you very unprofessional. That is why you should make sure that everything in your website has been proofread. Updating too quickly can lead to autocorrect errors.

4. Complex Navigation

Your site’s navigation should be easy and intuitive. This is important because you would want your visitor to be able to easily navigate through your site so that they could find the content they are looking for.

5. Irrelevant Content

It is always important for a site to update its contents for SEO to be able to drive more traffic and conversions. But when making updates, make sure that the content you post is relevant to your site’s purpose to avoid confusing visitors and driving traffic away.

Building Homes In Tough Locations

Posted on 05/09/2015 in Business by


A builder religiously creates homes and commercial spaces in order to rake in money. With the increase of demand for building residential areas, there is also an increase in the number of contractors or builders participating in the business. The competition is stiff. Therefore, every builder needs to step up his game. Builders build one of a kind homes situated in tough locations usually in steep slopes and some at the edge of a cliff. Having built a home in these impossible locations adds laurels to their portfolio.

Building homes in tough sites requires a lot of preparation. The architect and engineer have to undergo a very critical process of preparing the area and thinking through how to get the job perfectly done. In this article, a custom builder shares his experience on how he overcomes building homes in a very daunting site.

A very tough site to build on

In Park City, Utah lies a very tough site to build. Lots located at the Summit Park are very steep and demanding. However, the challenge did not stop architect Chris Price from designing and constructing his residence in the breath taking location. The site is a 10 by 120 foot rectangular lot. According to the different records in the county, the place was unbuildable.

Chris Price said that it took them a couple of weeks to get the deed. The property was very intimidating which had 45 degrees slopes. However, this did not deter the young architect from building his house in the impossible location.

With the help of excavators, a 30 foot cut was made on the hillside. The architect built a retaining wall in order to hold the loose soil on the hill. Chris Price, a 27 year old LEED professional thoughtfully applies Passive House principles when building his home in the hillside. In order to build a safe home for his family, he asked the help of an energy modeler. The critical elements in the house are the ventilation and framing.

The part of the house facing southeast is nicknamed the Summit Haus. This area of the house takes advantage of the panoramic view in the area.

How The Right Choice Of Color Will Give Web Design A Personality

Posted on 03/31/2015 in Design by

How The Right Choice Of Color Will Give Web Design A Personality

There are a lot of factors that should be considered in an effective web design but those guys from PWD were stressing to us the importance of color choice to gain audience attention. Since a website is basically a marketing tool, it must have the right color that will reflect the company’s personality. In fact, giant corporations all over the world are investing heavily on the right choice of colors in order to increase the salability of their products and to stay ahead of the competition.

The importance of colors in creating visual appeal

It only takes a few seconds for a website to gain attention from online users. Color has the power to influence customer perception; it can make them comfortable, relaxed and secure but it can also be the reason why they leave your site immediately. Before making a choice for colors, make sure to understand their meaning because there are colors that are too aggressive and should only be used in small doses. For example, yellow, orange, brown, red-orange or yellow-green are warm colors but it is wise to apply them sparingly.

Many websites rely on white space because it generally preferred by a large majority of online audience. The reason is readability because many readers do not like reading white text on a dark background. The goal of website design is to provide consumers with an enjoyable experience without much effort to read text. However, other online users have a different opinion. This emphasizes the creation of a right balance between white and other complementing colors to achieve a right color scheme.

It is also important to consider that multi-colored sites often confuse the user because they look cluttered. It is best to choose a couple of cool colors that are soothing and comforting because they can be used in large amounts. On the other hand, too little color can make web design boring which means that there must be a proper balance of colors to make the site highly appealing and attractive. It also important to remember, that colors sometimes do not reproduce correctly on computers. It can result into aesthetic problems. It therefore becomes more effective to limit the color palette to 2 or 3 major colors with shade variations.

What To Look For When Hiring A Professional Web Design Company

Posted on 01/28/2015 in Design by

What To Look For When Hiring A Professional Web Design Company

It is always necessary to make the right choices in life so that you could be free from any regret that might stem out of failure. The same goes in web design. If you own a business and wish to expand your horizons, then you can build a website and take your business into the online world. Creating a website is no easy thing. You would have to make all the right choices most especially in terms of the web design before your website could be launched.

The best possible way for you to effectively build and design a website is to hire someone to do it for you. There are many companies with highly skilled professionals who specialize in the development and designing of websites and because there is an abundance of these types of companies, you would have to be very careful when hiring one.

You should always look for the best and to do so, would require you to conduct a good research on various companies. The highly qualified ones are those with the qualities listed below.

1. A Good Portfolio – great companies always have an attractive portfolio that can woo customers in making business with them. The portfolio can be considered as the face of the company and in it lies all of their successful works.

2. Number of Successful Projects – the best companies will not hide the total number of successful projects they had conducted prior to working with you. The number of successful projects is the determining factor for experience and quality. If a company has 50 or more successful projects, then it is very likely that the company is known to provide high quality service to their clients. Also learn how many projects they have done which are similar to yours. If there about 5 or more, then you should consider hiring the company.

3. Realistic Offers – do not be swayed by companies who offer you deals that are too good to be true. You need web designers and not miracle workers. Instead, you should look for those who offer realistic services. Companies who offer true-to-life deals are mostly the ones who have had great experience and with a vast network of loyal clients. Their services are often the best.

4. A Great Looking Yet Easy Website – Companies should have a company website. You can base your choices on the way they had designed and developed their website. Looking into their website is like looking into what could be yours.

How To Improve Your Web Design

Posted on 01/19/2015 in Design by


Ever wonder how other websites look fabulous and trendy? Get updated and know these simple tips to improve your web design.

Create a professional logo

You have a brand to sell. Create a logo for your website or company. This way, people will recognize you through your distinct logo. It serves as your identity in the world of electronic commerce. The logo that you created should also be linked to your website’s home page. This way, the readers will be brought back to the main page should they wander off to other pages of your website.

Use witty navigation bars or tools

Think outside the box. Use your imagination and ignite your creativity. Your navigation tools should be intuitive. Readers will get the idea that the website is created by smart, professional people. Create something that would spark your audience to click on that button. Still, keep in mind not to overcomplicate things.

Avoid untidiness

It is a nightmare when your website is in a clutter. People visiting your website will get that negative vibe and chances are, they would close your website and proceed browsing through other sites. It is like getting in a house that is so messy. You would not want to stay long there.

Make use of good color schemes

Do you have a nice palate for colors? If you do, then this is a no brainer for you. However, if your ability to match colors is poor, you better ask help from your friend. This is important. You don’t want to create that negative first impression from your visitors by giving them a headache with your super bright colors.

Good photography is a good investment

People are visual beings. What their eyes behold, they critique with it and are drawn or pushed away from it. Place first class pictures in your website.

Make use of call to action buttons

This is an interesting add on to your website. Using the call to action buttons make you earn more. These buttons immediately guide your customers to take action. That is, to buy a product, respond to your survey or download your application.

Trends In Website Design

Posted on 01/15/2015 in Design by


It is now 2015. Another year has come. The trends of 2014 are way behind us. What would we expect this new year? What would the trends be this 2015?

This 2015, here are some website trends that you might want to check out:

The rise of Ghost Buttons

Ghost buttons are naked buttons. They are flat, usually rectangular in shape and are bordered by lines. A simple text is printed across it. The term ghost was given due to the fact that these buttons are hollow or transparent. Last year, ghost buttons were already used by some websites. It is projected that by this year, this button will be everywhere and a more improved ghost button will be available on the net.

Cooler typography

Before, creating large stylish text on your website was expensive. People with minimal budget on their pocket could not ride in the fun of having trendy typography in their website. Today however, there are now free fonts provided in the internet. You could even avail of a wide array of topography by paying a small sum of money.

Aesthetically appealing, large background graphics

This year, website designers will put in bigger, more beautiful background photography in their websites. This trend will let loose the artistic side of you. This is also a good avenue to market the product of your website. For example, if your website’s main goal is to promote your tutorial services, you could find images of a tutor teaching his student. You could also take the picture yourself and have your friends pose as the teacher and the student. This way, you could direct the poses of your actors to your liking.

Scrolling is in

As the demand of web mobiles continues to surge high, scrolling is preferred over clicking. This feature for most phone and laptops is very helpful. Scrolling is easier to do than finding that tiny button and clicking it.

Continuous improvement of flat design

In the last two years, flat designs were already used by some website. This year, flat designs are here to stay. Improvements are announced by giants such as the Google. Just watch and see the reinventing of flat designs.

Web Designing And Packaging Ideas

Posted on 01/14/2015 in Business, Design by


One of the market strategies employed by business savvy people is creating a good packaging for their products. Packaging refers to the careful designing and production of packages of a certain product. This is not only for visual enticement of the buyers but at the same time, having the right packaging also increases the shelf life of a product.

Where to get packaging ideas?

You can go online and search for packaging tips and ideas. If you are planning an event and would want to give away tokens but would want these be wrapped in a unique fashion, you can contact online retail shops. You can search their website and add to your shopping list that basket, cellophane wrap, wine bag or burlap bag that you wish to buy.

Online Marketing

Take for instance Papermart.com, it is a website that offers the public with wide array of choices on how to package different products. If you visit their website, you will notice that they designed it in a way that at your first glance at their website, you will immediately know what they are selling. On their homepage, you will notice navigating buttons perfectly suited for the services that they offer. The buttons are simple to use, so you won’t have a hard time going around the site.

Getting the right design for your website

When you design a website, make sure that it is user friendly. Always bear in mind that people’s time is precious. When they do not understand how to get around your website, they will likely move on to another vendor.

With Papermart.com, you will notice that a logo is displayed on the home page. This ensures the online surfer that he is on the right page. Create your logo in such a way that it is professionally looking and situate it in the right place.

To succeed with getting more customers online, you need to create good content in your website. Emphasize important words or options on your website. How your website looks should also be considered. Use color combinations that are pleasant to the eyes. The letters on your website should also be easy to read.

Improve Your Website’s Design

Posted on 12/23/2014 in Design by

If website owners want prospect customers to stay at their website longer and purchase products or acquire services, they need a website that is easy to use and navigate. Follow these techniques to improve any current website. No website is too small or too irrelevant, whether you’re selling homemade accessories or in the business of cleaning out storm drainage, these tips can be applied nonetheless:

1. Create a professional logo for the website and link it to the homepage. The logo’s location inside the webpage is important and could have an impact on the site’s overall look. The best option is to use images for the logo with high resolution, position it in the upper left corner and link it to the homepage for easy navigation.

2. Use simple navigation techniques that most people are acquainted to. Pages should be placed on a horizontal bar at the top part of the page and other links should be put at the sidebar. Anything confusing will make visitors to exit the page rather than waste time figuring the layout. Remember to put important information at the top and anything less important should be at the bottom for less confusion.

3. Make the website clutter-free. Too much images and animated gifs will draw away the customer’s focus from the most important part, the websites content. A human brain usually stops processing information when faced with too many options. Though content are important, website owners should limit the paragraphs length and keep it to 5 or 6 sentences long.

4. Give emphasis to every content and images by putting spaces in between them. It will also give the visitors some breathing room and absorb everything about the website. White space is great to keep their focus on the contents and avoid too much visual competition.

5. Using neutral colors on the website will give off a simple yet elegant look. It is also advisable to use color palettes that match the websites logo so everything looks consistent.

6. Hire professionals to take photographs to be used on the website. Professional looking photographs will also give the customers the impression that the company is professional. Purchase professional stock images which correspond to the websites content. Using images that are not related to the content is far worse than having no images at all.

7. Use fonts that are easy to read. Take into consideration the different devices the website will be viewed on.

Content As The Most Critical Component Of Web Design

Posted on 12/20/2014 in Content Advise, SEO by

A website has 3 components; graphics and design, content and URL hosting. The number one concern of most web developers is aesthetics because it is what the client requires. However, even if design is important, content is a more critical component of a website. Creating content can be an overwhelming task because the web developer has to sift through all the information that will be provided by the client to determine content that will deliver the best possible results.

Content should be optimized for SEO

The most fabulous website design cannot influence search engines to give your site high rankings in search engine results. Content is the driving force behind SEO because when spiders crawl through your site, what they are seeking for is quality and fresh content. Search engines are hungry for relevant information and this is also the reason why a lot of attention must be invested on keywords. Based on statistics, 44% of internet shoppers use search engines when looking products and services.

Content must make sense

While SEO is a critical factor in the creation of web content, do not forget that humans will be reading content. It is important to create content that is relevant, useful and meaningful to visitors so that they will stay longer on the site. Make sure that content is not over-saturated with keywords that make it unreadable.

Write for your target audience

Who is your target audience? Write content according to the interests of your target audience. For example, writing for a restaurant website should include business hours, menus, images of the restaurants interior and services offered like catering for events. It makes sense to include all the information that your potential customers will be interested in which can include your contact information and location.

Create new content through blogs

Blogs attract visitors and links. 46% of people read blogs several times a day and marketers who make use of blogging are 13 times more likely to enjoy positive returns on investment. According to eMarketer, 40% of US companies made use of blogging for marketing purposes in 2010. This statistics mean that websites must ensure they provide their visitors with something interesting to read which they can share to their friends in link format.

Why Content Is More Important Than Web Design

Posted on 12/16/2014 in Content Advise, Uncategorized by

Do web users understand that a website has been built in Drupal or whether web design has a 3-pixel or 5-pixel bevel? With the exception of tech geeks and students taking Information Technology, majority of net users do not even know that Drupal exists. Web users are more concerned with content because it provides them the information they are looking for. Web designers and developers often forget about content when they are creating the most aesthetically looking website to catch audience attention.

Types of content

There are essentially two types of content, text and multimedia. Text is easier to accomplish because even those without any technical skills can do blogs that can provide relevant information about the brand. However, blogs must be consistent because web users always expect something new and unique. Finally, content must be written for global audience, not localized because there are language barriers that must be hurdled. According to B2B Content Marketing Benchmark reports 93% of B2B marketers used content marketing in 2014 and 42% considered this strategy as effective.

The other type of content is multi-media that include animation, images, videos and sound. This is the area where the web designer has more freedom to use his creativity and artistry; however, multi-media content requires technical skills because the creation of animation needs Flash, Ajax and other animation tools. Images are more common on websites but they should be optimized so that loading time cannot be compromised. Image reliant websites, such as retail stores need to consider how they’re loading and arranging images, as well as knowing when to put or not to put extra images. Take for example, www.uglychristmassweater.com, the website background is very simple and there are no other images except for their products and logos. This is very effective since their product is already very specific and their images also serves as both brand recognition and design.

Images are not only used to decorate a website, they can make text more interesting. Sound can be embedded in web pages but keep in mind that not all web users have particular fondness for sound. Adding videos is a lot better but it is often challenging to add video that will work effectively with different browsers.

Content is expected to grow bigger in 2015 but businesses need to be willing to invest in mobile content that is more concise and easily readable on mobile devices. Putting more emphasis on mobile content is essential considering its phenomenal growth. Video can be easily be downloaded through mobile gadgets and businesses can use this opportunity to create brand awareness.


Here’s a great little video about creating content for your website