Content As The Most Critical Component Of Web Design
A website has 3 components; graphics and design, content and URL hosting. The number one concern of most web developers is aesthetics because it is what the client requires. However, even if design is important, content is a more critical component of a website. Creating content can be an overwhelming task because the web developer has to sift through all the information that will be provided by the client to determine content that will deliver the best possible results.
Content should be optimized for SEO
The most fabulous website design cannot influence search engines to give your site high rankings in search engine results. Content is the driving force behind SEO because when spiders crawl through your site, what they are seeking for is quality and fresh content. Search engines are hungry for relevant information and this is also the reason why a lot of attention must be invested on keywords. Based on statistics, 44% of internet shoppers use search engines when looking products and services.
Content must make sense
While SEO is a critical factor in the creation of web content, do not forget that humans will be reading content. It is important to create content that is relevant, useful and meaningful to visitors so that they will stay longer on the site. Make sure that content is not over-saturated with keywords that make it unreadable.
Write for your target audience
Who is your target audience? Write content according to the interests of your target audience. For example, writing for a restaurant website should include business hours, menus, images of the restaurants interior and services offered like catering for events. It makes sense to include all the information that your potential customers will be interested in which can include your contact information and location.
Create new content through blogs
Blogs attract visitors and links. 46% of people read blogs several times a day and marketers who make use of blogging are 13 times more likely to enjoy positive returns on investment. According to eMarketer, 40% of US companies made use of blogging for marketing purposes in 2010. This statistics mean that websites must ensure they provide their visitors with something interesting to read which they can share to their friends in link format.