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How The Right Choice Of Color Will Give Web Design A Personality

Posted on 03/31/2015 in Design by

There are a lot of factors that should be considered in an effective web design but those guys from PWD were stressing to us the importance of color choice to gain audience attention. Since a website is basically a marketing tool, it must have the right color that will reflect the company’s personality. In fact, giant corporations all over the world are investing heavily on the right choice of colors in order to increase the salability of their products and to stay ahead of the competition.

The importance of colors in creating visual appeal

It only takes a few seconds for a website to gain attention from online users. Color has the power to influence customer perception; it can make them comfortable, relaxed and secure but it can also be the reason why they leave your site immediately. Before making a choice for colors, make sure to understand their meaning because there are colors that are too aggressive and should only be used in small doses. For example, yellow, orange, brown, red-orange or yellow-green are warm colors but it is wise to apply them sparingly.

Many websites rely on white space because it generally preferred by a large majority of online audience. The reason is readability because many readers do not like reading white text on a dark background. The goal of website design is to provide consumers with an enjoyable experience without much effort to read text. However, other online users have a different opinion. This emphasizes the creation of a right balance between white and other complementing colors to achieve a right color scheme.

It is also important to consider that multi-colored sites often confuse the user because they look cluttered. It is best to choose a couple of cool colors that are soothing and comforting because they can be used in large amounts. On the other hand, too little color can make web design boring which means that there must be a proper balance of colors to make the site highly appealing and attractive. It also important to remember, that colors sometimes do not reproduce correctly on computers. It can result into aesthetic problems. It therefore becomes more effective to limit the color palette to 2 or 3 major colors with shade variations.