How To Optimize Images On Your Website

Posted on 02/20/2018 in Design, Software, Tips, Web Design by

If you have a website with a lot of images, it can be photographs, illustrated maps or artworks, image optimization are important. This is also important for e-commerce websites as they want their products’ images to be seen by possible buyers on the internet. Here are important tips to keep in mind.

  • When uploading images, do not retain the default name of the images. Search Engine Optimization takes into consideration the keywords used in every part of your website. Therefore, the file names of your images should describe it and should contain the important keywords. When naming, consider the keywords used by users on their search engines and use that to ensure that your images will come up on the search results.
  • Do not take “alt tags” for granted. These are text alternative that Google uses when the browser failed to provide the said image. This is also helpful in search engine optimization thus use the appropriate alt tags every time.
  • If you are selling a physical product, you have the option to showcase the different angles. If you are selling artworks or illustrated maps, your best bet in attracting buyers lies on choosing the correct image dimensions. Be careful about using images with sizes that are too large because it can impact the loading time of your website. It is better to embed it in a smaller image and give the viewers the option to enlarge it when they click on the image.
  • No matter how great your products are or how good your artworks are, if the images are not loading fast enough, no one will buy them. Therefore, the file size of your image should be reduced but in a way that it does not compromise the image quality.
  • Be informed that there are many kinds of image file you can use but the most common are JPEG, PNG and GIF. JPEG is the oldest type and is good for image compression. The result is a small image file but with good quality which is recommended for websites with illustrated maps, or artworks. GIFs have lower quality and are recommended for logos, icons and animations. PNG is the latest type and is better than GIFs though between the three JPEG images are still the best in quality.