Important Elements of a Business Website

Posted on 10/18/2015 in Business, Design by

More and more people are using the internet to search for information and the first impression of a website determines whether it is favorable or unfavorable. According to the results of a study made by Missouri University of Science and Technology, it only takes about 2.6 seconds from the time that a page loads for an individual’s eyes to focus on a specific element on the web page. From the perspective of design, what the visitors are looking at must be good.

Data from a web hosting platform Web.com backs up the claims that first impressions are very important because at least 56% of consumers are more likely to purchase from a business that meets their expectations. The website sections that draw the most attention in order of importance are the logo, main navigation menu, search box, social media icons, main image, written content and the bottom of the page.

A website that has user friendly navigation and is well laid out is more effective than a cluttered website that is overloaded with information. It is suggested to limit the top-level navigation menu to five clearly labeled tabs with related pages properly organized under the tabs. In order for visitors to quickly find what they are looking for, site search should be placed at the top-right corner of the website.

In majority of websites, 5 to 10 pages should be enough. There must be easy access to contact information at the top of the homepage so that the visitor can easily find the contact number and address of your business. A good strategy is to include a contact form that is accessible through the main navigation menu.

Since most consumers are increasingly using their mobile gadgets for search it is important for the website to be accessible to different platforms. When a website is mobile optimized consumers can enjoy the same experience when browsing your site through a desktop or mobile phone. One example of a website that delivers a good experience is www.PlatinumHairExtensionsLeicester.co.uk. The web designer has made sure that individuals looking for human hair extensions will be able to access the site easily to check the information provided before making an informed decision.