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Making Your Website An Effective Marketing Tool

Posted on 08/01/2015 in Business, Marketing by

Burglary and intrusion cases have pushed some people to consider installation of Security Cameras in their respective homes. Most industries that market this kind of home security system do so through the most accessible way in this age of technological advancement – an effective website.

In order to ensure that the purpose of your website, in this case, market to people the convenience of using security cameras or probably other kinds of home security gadgets, it is important to take note of the following in creating your website:

Prioritize website’s content

A website advertising the use of security camera system should be able to explain key information. While making use of this security system may cost people a lot of money, be able to explain very well what would make the investment in such worth all the cost. One can present statistical facts on burglary cases that have happened in the previous years or maybe even at present. You can consider the content an effective one when potential customers are able to make themselves believe that the investment in such is a good decision as the worst scenarios such as burglary or property damage could cost them a lot more. Thinking very well of the content of the website by reminding yourself of its main purpose is always the top determinant of its success.

Offer online discounts

As mentioned earlier in this blog, installation as well as maintenance of a security camera may cost a lot. It’s a very common technique for business owners advertising online to give out discounts for customers leading them to promote to their relatives or friends the particular business where they got a great deal.

Keep branding consistent

Adding to iHome Alarm Systems’ appeal is its creative and memorable logo. Apart from making your business appear professional, it’s very likely to stand out with an outstanding logo as it creates an identity for itself. Branding is also done by thinking of a great tagline just like Blue Ridge’s: ‘We don’t sell systems, we create security solutions’. A well thought tagline is too catchy to be forgotten easily and leaves a good impression of the product or service in the minds of interested customers.

The Unstoppable Rise Of The Real Estate Industry

Posted on 07/31/2015 in Design, SEO by

When you invest with HomeUnion investment properties, you are guaranteed to have a well secured investment. According to market experts, the real estate industry will continue to strengthen its solid footing in the market. Companies that are in this industry rent, buy, lease real estate, and manage commercial, industrial and residential properties.

Competition
Today, there is a very high demand for real estate properties. This demand is being driven by growth in population, employment rates, personal income, access to capital and interest rates. The profitability of real estate companies is dependent upon the value of the properties and the corresponding demand. Both of these conditions are heavily impacted by the volatile economic conditions. Real estate ventures also rely deeply on the supply of investment capital. Large companies are at an advantage in that they have a wide supply of financial resources and their geographic reach is also very broad. Small companies on the other hand can compete with large companies by focusing on regional or local markets.

In order to be competitive, companies are now making their presence known in the online world. In a sophisticated world, you cannot do away with internet. As a businessman, you need to learn the online strategy that is applicable to your venture. As a start, it is important to know the basic website design principles and techniques which are as follows:

– Visual hierarchy. This is one of the more important principles behind an excellent web design. Visual hierarchy refers to the order wherein the human eye will perceive what it sees. You need to rank the different elements on your website depending on the objective of your website.

– Hick’s law. This law states that in every additional choice, the time required for decision making increases. The more options that you give a user when using the website, it will be more difficult to choose. In order for you to provide a more enjoyable experience to your clients, you need to eliminate choices. In making an effective web design, the process of elimination of distracting options is a continuous process throughout the entire web design process.

How To Design A Website For Beginners

Posted on 07/29/2015 in Beginners, Design by

Do you want to design a website like Ribbons.com but don’t have the necessary skills and knowledge to do so? Do not fret. Website design can be quite tough especially for beginners, but it doesn’t mean that it is impossible to do. Every designer would have to start from somewhere and if you truly want to grow and develop into an expert web designer, you would need to start with the basics.

1. It’s all about WordPress.
WordPress is no doubt the most popular web building platform in today’s time and age. What makes WordPress a formidable web building entity is that there is no required experience for you to use it. The concept for WordPress is basically like picking a theme design, add text and then go live.
That’s how easy WordPress is. Furthermore, WordPress is regularly updating their services to improve user and website experience.

2. Cleanliness and Orderliness.
You would probably want to design a website that is filled with colors and cool design. Unfortunately, this trend is already outdated. Right now, cleanliness and orderliness rule the world of web design. People now prefer to look for clean websites that are easy to read and understand. People value the usability rather than the appearance. Clean designs would also help enhance the loading speed of your website.

3. Easy Navigation.

Navigation can often become the biggest challenge for visitors. Websites that are difficult to navigate are not exactly good for the experience. That is why you should only choose simple navigating options for your website.

4. Bigger Fonts.
Make sure to use bigger fonts because they are easier to read. Also, white spaces can also enhance the readability of your website’s contents.

5. Responsive Design.
Responsive design is now a popular trend in web design. Responsive design means that your website can adapt and be accessed via many different platforms. With the rising number of mobile users, this is a must.

6. Think Wise
You do not need to spend a huge wad of cash when designing a website. This is only applicable when you want a highly customized website. Know that the only thing that you should be paying for is the domain.

Things You Shouldn’t Forget For Your Web Design

Posted on 06/04/2015 in Design by

The design of the site along with color and fonts, the scripts, the animations – all of them are something that you should have been able to keep in check when you’re in the web designing process. In this prospect, you’ll definitely be stunned when you visit brony.com. This was the link I was first oriented to when I entered their site while searching for a ‘my little pony hoodies’, however, you could definitely look at other parts of their site as well. They have all kept everything in check and managed to tone it down to a simple yet very appealing look. This feat is no easy task, however, there might be things that you might have forgotten to check with your website. Though not major, it will extremely affect your website’s overall impression. Here are some of the elements in a site that you might have overlooked.

1. The Pictures
Images in your website are crucial especially if you’re selling some products of yours. This is something you should consider investing some real money. Don’t just put any image on your whim. Make sure they’re high quality and that they can attract customers by how they show the products you’re selling. A great set of image will give your customers, a great impression on your products.

2. Logo
This is also something that you should put effort in. A logo is something that would represent your brand and site. It shouldn’t be dealt with by just putting a pre-made font then putting it on the upper portion of the site. This should be something that you or a professional logo designer made.

3. Spaces
Spaces are important elements of your website. Contents that are too cramped will give a bad impression on someone especially if the contents are articles without listings and just continues like it has no end. When you enter the brony.com site, you’ll be able to see immediately that their site has certain spaces that makes it look more refreshing. Believe it or not, this affects greatly on whether your customers stay at your site or not.

4. Division
Whether it’s the column design or how many products are in a single web page, you should mind the division within your website. Too much product in a single web page will mean that your customer should scroll for quite some time before being able to go to the second batch. This puts a strain on them and you might find them leaving just because of this.

These four things are great aspect of a site. Just like how brony has made people buy their my little pony hoodies, pajamas, accessories etc., you may definitely find yourself selling off when you make the right moves for you website.

Web Design 101: Mistakes That You Should Avoid In Web Design

Posted on 05/27/2015 in Business, Design by

It is always important that you properly present your website to a visitor in an appealing way so that the visitor doesn’t get the wrong vibe from it. If your website is confusing or unappealing, it will likely be the last time that a user might visit you. Proper web design is the key to presenting your website appealingly to a user. You can hire a professional a web design and SEO company Australia to help you create a presentable website or you can opt to design the website yourself. Either way, you should know that there are some features that you should avoid because they tend to pose the most inconvenience to the user.

1. Unclear Content

If a visitor enters your website, then in matter of seconds, he or she should be able to understand the purpose of your website. Do not make the homepage too confusing or too misleading because the visitor would undoubtedly leave without any notice. Observe cleanliness and simple texts.

2. Graphics that are too Complicated

Of course you would want your website to have flashy images and design or even a horde of cool animations but you should know that by adding graphics such as these would often lead to disorganization and clutter. It may not be too pleasant to look at after all and you would be betraying your purpose.

3. Spelling and Grammar Errors

Errors would make you very unprofessional. That is why you should make sure that everything in your website has been proofread. Updating too quickly can lead to autocorrect errors.

4. Complex Navigation

Your site’s navigation should be easy and intuitive. This is important because you would want your visitor to be able to easily navigate through your site so that they could find the content they are looking for.

5. Irrelevant Content

It is always important for a site to update its contents for SEO to be able to drive more traffic and conversions. But when making updates, make sure that the content you post is relevant to your site’s purpose to avoid confusing visitors and driving traffic away.

Building Homes In Tough Locations

Posted on 05/09/2015 in Business by

A builder religiously creates homes and commercial spaces in order to rake in money. With the increase of demand for building residential areas, there is also an increase in the number of contractors or builders participating in the business. The competition is stiff. Therefore, every builder needs to step up his game. Builders build one of a kind homes situated in tough locations usually in steep slopes and some at the edge of a cliff. Having built a home in these impossible locations adds laurels to their portfolio.

Building homes in tough sites requires a lot of preparation. The architect and engineer have to undergo a very critical process of preparing the area and thinking through how to get the job perfectly done. In this article, a custom builder shares his experience on how he overcomes building homes in a very daunting site.

A very tough site to build on

In Park City, Utah lies a very tough site to build. Lots located at the Summit Park are very steep and demanding. However, the challenge did not stop architect Chris Price from designing and constructing his residence in the breath taking location. The site is a 10 by 120 foot rectangular lot. According to the different records in the county, the place was unbuildable.

Chris Price said that it took them a couple of weeks to get the deed. The property was very intimidating which had 45 degrees slopes. However, this did not deter the young architect from building his house in the impossible location.

With the help of excavators, a 30 foot cut was made on the hillside. The architect built a retaining wall in order to hold the loose soil on the hill. Chris Price, a 27 year old LEED professional thoughtfully applies Passive House principles when building his home in the hillside. In order to build a safe home for his family, he asked the help of an energy modeler. The critical elements in the house are the ventilation and framing.

The part of the house facing southeast is nicknamed the Summit Haus. This area of the house takes advantage of the panoramic view in the area.

How The Right Choice Of Color Will Give Web Design A Personality

Posted on 03/31/2015 in Design by

There are a lot of factors that should be considered in an effective web design but those guys from PWD were stressing to us the importance of color choice to gain audience attention. Since a website is basically a marketing tool, it must have the right color that will reflect the company’s personality. In fact, giant corporations all over the world are investing heavily on the right choice of colors in order to increase the salability of their products and to stay ahead of the competition.

The importance of colors in creating visual appeal

It only takes a few seconds for a website to gain attention from online users. Color has the power to influence customer perception; it can make them comfortable, relaxed and secure but it can also be the reason why they leave your site immediately. Before making a choice for colors, make sure to understand their meaning because there are colors that are too aggressive and should only be used in small doses. For example, yellow, orange, brown, red-orange or yellow-green are warm colors but it is wise to apply them sparingly.

Many websites rely on white space because it generally preferred by a large majority of online audience. The reason is readability because many readers do not like reading white text on a dark background. The goal of website design is to provide consumers with an enjoyable experience without much effort to read text. However, other online users have a different opinion. This emphasizes the creation of a right balance between white and other complementing colors to achieve a right color scheme.

It is also important to consider that multi-colored sites often confuse the user because they look cluttered. It is best to choose a couple of cool colors that are soothing and comforting because they can be used in large amounts. On the other hand, too little color can make web design boring which means that there must be a proper balance of colors to make the site highly appealing and attractive. It also important to remember, that colors sometimes do not reproduce correctly on computers. It can result into aesthetic problems. It therefore becomes more effective to limit the color palette to 2 or 3 major colors with shade variations.