In this day and age, any self-respecting business needs to establish a good presence online. From restaurants to funeral homes in Sydney, businesses everywhere are now setting up their own corporate presence on the internet in order to better reach customers. For funeral homes, they also have to take into consideration how touchy their subject matter can be.
So if you’re looking to get a good website up to get your funeral business present on the internet, here are some tips.
Examine how you handle obituaries.
- For funeral homes in Sydney and anywhere else, obituaries are king. Obituaries account for a lot of the traffic that comes into their sites. This kind of traffic should be aimedat the families; to give them the proper information, delivered with the right solemnity and respect, so that they can properly pay their respects. Also, consider the fact that the funeral home’s obituaries is how people tend to get their first impression of them, so treat them right. Obituaries might be a weird marketing opportunity, but for funeral homes in Sydney and across the world, any marketing opportunity needs to be taken advantage of.
Take advantage of website analytics
- Website analytics is the ‘why’ of website’s traffic. To make the most of it, watch your visitor volume, look at why they visit your site, where they’re coming from, what they’re using to visit your website and which sites they frequent. These trends are a good way to understand what about your site people are attracted to, and what you should prioritize when it comes to your marketing efforts. While obituary pages tend to draw the most traffic, look at your other pages, to see how many people see these pages and how they find the site.
Work on everything.
- As we’ve mentioned before, the obituary is what’ll draw the most traffic, but your website’s growth will also require you to work on the other pages and content. A personalised ‘About Us’ page, which is where people looking for info about your company, is the place to show off, creating an approachable and inviting feel for your site. Make sure your site has an overview of all the services and offerings of your company, as well as having a ‘Contact Us’ page that contains all your funeral home’s info. Remember, you want to strike a balance between being engaging and interesting, but also informative and educational.